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Passport GMID user guide.
Access Passport GMID via the library catalogue http://library.edgehill.ac.uk. Passport GMID offers a global perspective. Euromonitor International researches more than 200 countries world-wide. Consistent research methodologies across countries allow data to be compared internationally. This is an excellent resource for all types of research projects, including market entry case studies, company benchmarking, consumer profiling and country analysis. As well as being a ‘must-have’ database for international business and marketing courses, it supports economics, social sciences, humanities, geography, international relations and travel and tourism students.

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